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MARK301 - Introduction to Marketing

Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behavior, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Prerequisites: ECON 101, ECON 102, and MATH 114 or equivalent.

Winter Term 2020

Lecture Sections

Winter Term 2020 - LEC B1 (80744)

MWF 11:00:00 - 11:50:00 (BUS 1 5)
Instructor: sarizvi@ualberta.ca
Fall Term 2019

Lecture Sections

Fall Term 2019 - LEC A1 (60728)

MWF 09:00:00 - 09:50:00 (BUS 2 9)
Instructor: akko@ualberta.ca

Fall Term 2019 - LEC D1 (60730)

MWF 08:00:00 - 08:50:00 (BUS 2 9)
Instructor: paulm@ualberta.ca

Fall Term 2019 - LEC D2 (60732)

MWF 10:00:00 - 10:50:00 (BUS 2 9)
Instructor: wdussome@ualberta.ca

Fall Term 2019 - LEC D4 (60734)

MWF 14:00:00 - 14:50:00 (BUS 1 9)
Instructor: wdussome@ualberta.ca

Fall Term 2019 - LEC D5 (60736)

TR 09:30:00 - 10:50:00 (BUS 1 9)
Instructor: jargo@ualberta.ca

Fall Term 2019 - LEC D6 (60738)

TR 11:00:00 - 12:20:00 (BUS 1 9)
Instructor: jargo@ualberta.ca

Fall Term 2019 - LEC D7 (60740)

TR 12:30:00 - 13:50:00 (BUS 1 9)
Instructor: slbell@ualberta.ca

Fall Term 2019 - LEC D3 (60948)

MWF 13:00:00 - 13:50:00 (BUS 1 9)
Instructor: onita@ualberta.ca

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