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MARK320 - Consumer Behavior

The study of the factors affecting the consumer decision process. Analysis of consumer behavior models and their application to marketing decision making, with an emphasis on empirical research. Prerequisite: MARK 301. BCom degree credit will not be granted for both MARK 320 and HECOL 320. Not open to students with credit in MARK 422 or CONS 220.

Winter Term 2021

Lecture Sections

Winter Term 2021 - LEC B2 (90726)

MWF 11:00:00 - 11:50:00 (BUS 1 6)
Instructor: sgmoore1@ualberta.ca

Winter Term 2021 - LEC B1 (90854)

MWF 10:00:00 - 10:50:00 (BUS 1 6)
Instructor: sgmoore1@ualberta.ca

Winter Term 2021 - LEC B3 (45444)

MWF 09:00:00 - 09:50:00 (TBD)
Instructor: sgmoore1@ualberta.ca
Fall Term 2020

Lecture Sections

Fall Term 2020 - LEC A2 (70902)

TR 14:00:00 - 15:20:00 (TBD)
Instructor: ncastelo@ualberta.ca

Fall Term 2020 - LEC A1 (85918)

TR 09:30:00 - 10:50:00 (TBD)
Instructor: ncastelo@ualberta.ca

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