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MARK432 - Marketing Communications

Students study basic concepts of interpersonal and mass communications. An emphasis on integrated marketing communications (IMC) which consist of advertising, personal selling, sales promotion, direct marketing, and public relations. A focus on integrating the elements which make up an IMC plan, resulting in a coherent communications strategy. Consumer motivation and the measurement of communication effectiveness are also examined. Prerequisite: MARK 301.

Winter Term 2021

Lecture Sections

Winter Term 2021 - LEC B1 (90834)

MWF 13:00:00 - 13:50:00 (BUS 2 5)
Instructor: onita@ualberta.ca
Fall Term 2020

Lecture Sections

Fall Term 2020 - LEC A1 (80266)

TR 11:00:00 - 12:20:00 (TBD)
Instructor: onita@ualberta.ca

Fall Term 2020 - LEC A2 (80268)

TR 14:00:00 - 15:20:00 (TBD)
Instructor: onita@ualberta.ca

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