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MARK468 - Retailing and Channel Management

Students are introduced to the activities involved in retailing goods and services to consumers and to the elements that make up effective distribution channels. Retailing topics include the evolution of retailing, store location, store image, shopping behavior, retail marketing strategies and current trends in retailing management. Channel management topics include: channel structure, designing the marketing channel, channel relationships and responsibilities, selecting channel members, and physical distribution and transportation. Effective channel management, the application of marketing planning, and analysis of retailing and channel management are also examined Prerequisite: MARK 301.

Winter Term 2020

Lecture Sections

Winter Term 2020 - LEC B1 (80904)

MWF 11:00:00 - 11:50:00 (BUS 3 6)
Instructor: pracejus@ualberta.ca

Winter Term 2020 - LEC B2 (80986)

MWF 13:00:00 - 13:50:00 (BUS 1 10)
Instructor: pracejus@ualberta.ca
Fall Term 2019

Lecture Sections

Fall Term 2019 - LEC A1 (60984)

MWF 09:00:00 - 09:50:00 (BUS 1 6)
Instructor: paulm@ualberta.ca

Fall Term 2019 - LEC A2 (61132)

MWF 10:00:00 - 10:50:00 (BUS 1 6)
Instructor: paulm@ualberta.ca

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